Comments on: The Dreaded “Zombie RFP” http://reillybri.com/?p=122 Marketing and technology rants from the cloud. Fri, 24 Aug 2012 13:56:17 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: reillybri http://reillybri.com/?p=122#comment-45 reillybri Thu, 10 Mar 2011 16:55:08 +0000 http://100percentoverhead.com/?p=122#comment-45 Thanks for the comment, @somechum! Appreciate you taking the time to read and I’m working on the eagerly awaited follow up!

]]> By: Mike Plotnick http://reillybri.com/?p=122#comment-44 Mike Plotnick Mon, 07 Mar 2011 12:12:46 +0000 http://100percentoverhead.com/?p=122#comment-44 Great post, Brian.

Unfortunately, those Zombie RFPs have a tendency to create Zombie Marketing Coordinators (and Managers), obsessed with completing the task at hand and willing to devour anyone who stands in their way.

And you’re correct: although it’s gratifying to earn a spot on a shortlist, it almost always feeds the monster who originally green-lighted the no-win RFP.

Eager to hear what wisdom you’ve got for burying those Zombies for good.

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